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Q.3.2.) Privacy, Confidentiality and Anonymity in the digital world.

Facebook and you.


Before you immediately click the button labeled "I have read the Terms & Conditions." In a blind panic as the plethora of words before you push you into submission, pause for a moment and think about what you may be getting yourself into. Bellow I shall take exerts from Facebook's privacy policy to highlight the 4 types of privacy identified by Floridi.

 Decisional Privacy.
"New owner.
If the ownership or control of all or part of our Products or their assets changes, we may transfer your information to the new owner."  This shows that information that Facebook has gathered from you using their products and services they will make decisions about your own personal data and who is privy to your personal information possibly without your consent.

Informational Privacy 
"Information and content you provide. We collect the content, communications and other information you provide when you use our Products, including when you sign up for an account, create or share content and message or communicate with others. This can include information in or about the content that you provide (e.g. metadata), such as the location of a photo or the date a file was created. It can also include what you see through features that we provide, such as our camera, so we can do things such as suggest masks and filters that you might like, or give you tips on using camera formats. Our systems automatically process content and communications that you and others provide to analyse context and what's in them for the purposes described below. Learn more about how you can control who can see the things you share.
  • Data with special protections: You can choose to provide information in your Facebook profile fields or life events about your religious views, political views, who you are "interested in" or your health. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) could be subject to special protections under the laws of your country."  
This shows a blatant abuse of power and a breach of one's own informational privacy. As was mentioned before in the previous question one should have a reasonable expectation of privacy when signing up to a site. Facebook states it will collect the metadata of your posts for their own use. This is an intrusion of privacy as by default all of this information is automatically and unknowingly sent to Facebook.

Physical Privacy
"Data from device settings: information that you allow us to receive through device settings that you turn on, such as access to your GPS location, camera or photos."
This is a breach of one's physical privacy in what may seem trivial. Due to the identification of physical privacy by Floridi  and interference or intrusion within the physical world constitutes a breach of one's physical privacy. Facebook sharing something like ones GPS location or photo's of ones surroundings is an aspect of the physical world which may infringe the freedom one should expect in the physical world.

Mental Privacy
"Ads and other sponsored content: We use the information we have about you – including information about your interests, actions and connections – to select and personalise ads, offers and other sponsored content that we show you. Learn more about how we select and personalise ads, and your choices over the data we use to select ads and other sponsored content for you in the Facebook settings and Instagram settings."
Adverts as previously discussed are designed to breach one's mental privacy and hijack ones personal thought. Through doing this Facebook can then allow certain companies to only advertise to the people most likely to interact/purchase their products, this is the true reason why social media is free.


As you can see from the above not only does Facebook's privacy policy provide for some grey area and loop-holes within their policy, this is done to allow for maximum profit gathering. This would be a good business practice in any business that actually sells something. Facebook does not sell anything except for its own users.

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